Key takeaways
- Lead with the one thing you want most people to do; everything else goes below it.
- Five to seven links is plenty; more choices mean fewer taps.
- Open YouTube, Amazon and Spotify links in their apps with deep links.
- Schedule time-limited blocks so the page never shows an expired offer.
- Check block-level clicks weekly and move the winners up.
A link in bio page is the one link most creators and small businesses are allowed to put in a social profile, so it has to do a lot of work. The pages that get the most taps share a handful of habits. Here are eleven we see work again and again, with how to set each up.
1. Lead with one clear action
Decide what you want most visitors to do this month and make it the first, most prominent block. A launch, the newest video, bookings or the shop. People skim from the top and the first button gets a large share of the taps, so do not waste it on “About me”.
2. Keep it to five to seven links
More links feel generous, but every extra option slows the decision. Keep what serves this month’s goals and remove the rest; you can always bring a block back.
3. Write button labels as actions
“Watch the studio tour” beats “YouTube”. “Book a 30-minute call” beats “Calendar”. Labels that say what happens next get more taps than labels that name a platform.
4. Open apps, not in-app browsers
When someone taps a YouTube or Amazon link inside Instagram or TikTok, it usually opens in a built-in browser where they are not signed in, so they cannot subscribe or buy in one tap. Deep links open the native app instead. Use them for every video, product and music link on the page.
5. Use your own domain
links.yourbrand.com tells people who the page belongs to before they tap, and you can keep the address even if you change tools. GoTinyURL includes a custom domain on every plan, including Free. We explain how to choose one in our guide to branded links.
6. Schedule anything time-limited
Sponsor blocks, giveaways and launch-day buttons should switch themselves off. Scheduling a block between two dates means your page never shows an expired offer at 2 a.m. when you are asleep.
7. Capture the people who are not ready to buy
Not every visitor wants the shop today. An email or phone collector block keeps them. A short line such as “One email a month, new work first” tells them what they are signing up for.
8. Show the basics for local businesses
Opening hours, a map link and a contact form answer most questions a local customer has. A bio page can stand in for a simple website while you do not have one.
9. Match your brand, then stop fiddling
Pick your colours, font and background once, remove any third-party branding, and spend the rest of your time on the links themselves. Consistency with your profile picture and posts matters more than effects.
10. Track each platform separately
If the same page is in your Instagram, TikTok and YouTube profiles, add a different UTM tag or short link per profile. Then you know which audience actually clicks through, not just how many people did.
11. Review weekly, rearrange monthly
Open your block statistics once a week. Move the most-tapped blocks up, rewrite labels on the ones nobody taps, and delete what has gone stale. Ten minutes a week compounds.
A starter layout that works
- Main action (newest video, launch or booking), as a highlighted button
- Shop or services
- Email sign-up
- Two or three secondary links (podcast, portfolio, a sponsor on a schedule)
- Social icons row
- Business hours or contact, for local businesses
Build it on GoTinyURL’s free plan, share it in every profile, and let the numbers tell you what to change.
Written by
Product and support team, TheBigBot LLC
The people who build, host and support GoTinyURL. We write about the things customers ask us most: short links, QR codes, bio pages and reading click data honestly.
Tags: link in bio, bio pages, creators, instagram, tiktok
